Marketing, systems and founder support for growing businesses
I help founders get their marketing done and their business running more smoothly, including setting up AI workflows and automations that save real time. Strategy and the doing, from one person.
The problem
The bit nobody owns
Most founders I speak to don’t have a marketing problem. They have about nine of them, and no way of telling which one matters this month.
The website was built two years ago and nobody has touched the copy since. There’s an email list somewhere, but the last send went out in March. LinkedIn goes quiet for six weeks and then there are four posts in one week because someone remembered. None of it is bad work. It just isn’t joined up, and every decision about it lands back on the same desk.
What’s usually missing is clarity, not effort. You need someone who can look across what is happening, help identify the priority and then get the work moving.
Where to start
Most engagements start with one defined piece and grow from there.
So there are three ways in, each with the scope agreed before we start.
Ongoing support
Reliable monthly help with a defined area: content, email marketing, LinkedIn, website updates, marketing admin or founder support. We agree the capacity upfront, so the support stays useful and manageable.
Scoped around what you need. Let’s talk.
Marketing and business partnership
For founders who need someone across the bigger picture. I help decide what matters, connect the different parts and deliver the work across content, email, websites, campaigns, systems and launches.
A small number of clients at a time. Let’s talk about fit.
Projects and AI setup
Fixed-scope pieces of work with a clear outcome: an email system, a website refresh, a content plan, or getting AI and automations set up properly in your business. Often the best way to start.
Fixed scope, agreed before we start. Tell me what you need.
You do not need to hand over your entire marketing function to work with me. We can start with the part that would make the biggest difference now.
Who this works for
I work best with founder-led businesses that are growing and need someone who can own a piece of it properly.
You might have marketing happening across a few different places, content that never quite gets finished, a website that needs attention, emails you keep meaning to send, or simply too many things sitting with you.
You might need focused support with one area, or someone who can step back, look across the bigger picture and help work out what needs doing next.
Either way, I tend to work best with founders who want someone they can trust to think, organise and get things done, rather than simply wait for a list of instructions.
When you need someone across the bigger picture
For partnership clients, I work like a marketing lead inside the business: close enough to understand how it fits together, and hands-on enough to make things happen. I help choose the priorities, organise the work and deliver it.
There is strategic thinking involved, but the work does not stop at recommendations. Most of my time is spent creating, organising and moving the agreed priorities forward. You get a set amount of my capacity each month, agreed upfront, so it never turns into an open-ended “whatever you need” arrangement that quietly balloons.
You’ll always know what’s happening this month and why.
Client words
I would absolutely recommend Hannah. She is not for someone who is just looking for a basic VA to execute tasks. Hannah is best matched for businesses who are already operating and are wanting to go to the next level given her exceptional skills and qualities.Stacy Townsend, Women Wired for Wealth
A blend of strategic understanding, creative flair and detailed execution. What stands out most is how easy she makes collaboration feel.Gret Batchelar, founder of Conscious Working
Hannah takes time to learn about and get a feel for your brand. She instantly understood, intuitively, what messages I wanted to convey. Incredibly approachable and warm, and I would recommend her highly.Maria, founder of Herstorical Tours, London
The branding doesn’t feel as though it’s been influenced by an algorithm or a feed. It feels evergreen while still feeling current. There’s a human touch to it that people will really appreciate.Client feedback, shared with permission
She took the initiative to create something based on what she knew about the business and its goals.Client feedback, shared with permission
Highly personable and committed to you and your business, not only the task at hand.Client feedback, shared with permission
Exceptional initiative, persistence with follow-up, and highly organised.Client feedback, shared with permission
Think beyond the task. Keep the scope clear.
Selected work
Conscious leadership work that had outgrown its own marketing.
Gret Batchelar
Founder of Conscious Working
Gret spent years as a VP before becoming a conscious leadership practitioner. Her business, Conscious Working, brings ancient wisdom into the practical reality of leading a team today, through retreats and programmes for leaders and the people around them.
The work itself was strong. What surrounded it just hadn’t caught up yet: a launch on the way, systems ready to be set up properly, and a brand that no longer matched where the business had grown to. We didn’t try to fix everything at once. We picked an order and worked through it.
Hannah is a joy to work with. From the start there was an ease that things would be taken care of. She picks up on priorities quickly, tracks her work clearly and communicates progress and timelines without ever having to chase. Hannah has a genuinely positive attitude to work, and is deeply trustworthy. I’ve been able to hand things over and know that they will get picked up, tracked and delivered. This is the kind of autonomy that is rare.Gret Batchelar, founder of Conscious Working
What I can help with
Marketing strategy and the decisions underneath it. Content, messaging and LinkedIn support. Email marketing and the sequences that sit behind it. Websites, whether that’s a rebuild or just keeping the thing current. Launches. And the systems that hold all of it together so it keeps running when you’re busy.
AI workflows and automations run through all of it: setting up AI tools around how your business already works, automating repetitive admin, building dashboards that pull information into one place, and getting you confident using AI yourself.
Not every client needs every part. Most need three or four, joined up properly.
The businesses I’m drawn to
The ones built around an experience. Boutique travel, retreats, small hotels, places where how something feels matters as much as what it costs.
That’s partly personal. I shoot film, I pay attention to how a place is put together, and I think that instinct earns its keep when you’re selling something people have to picture before they can buy it.
How I work
Ten years as the person who makes things happen.
I spent around ten years as an executive assistant and right hand to senior people before I moved into marketing. New Zealand government first, including the Ministry of Justice and writing the minutes for senior COVID meetings at the Ministry of Education. Then film and TV production, including VFX coordinating on Prehistoric Planet, the David Attenborough series. Then fast-growing companies, where I saw how a business works from the inside.
That work taught me to be everywhere at once, absorb everything, and spot what’s about to go wrong before it does. Marketing turned out to need the same things.
Plenty of marketers can produce ideas. Fewer will sit inside your business and make them happen.
Slack Monday to Friday, response within one working day, and a monthly call that’s live rather than a voice note.
About
I’m Hannah. Ten years working as a right hand to senior people sits behind how I work now. You deal with me directly, and I stay close enough to understand how your business fits together.
I work with founder-led businesses whose marketing has grown scattered as they’ve grown. I take on a handful of clients at a time rather than many at arm’s length, and that is on purpose.
Outside work I shoot film photography, mostly on a Fuji X100VI, which is where the eye for how things look comes from.
I’m based just outside London and work with clients wherever they are.
More and more, I’m building AI workflows for clients that save them time and help their business run more smoothly. A person always reviews what goes out, and client work has to sound like them.
Book a discovery call
30 minutes. Mostly me asking questions.
A conversation about your business and how marketing looks from where you sit. If I can help, I’ll suggest a clear starting point and explain what it would cost. If I can’t, I’ll say so and tell you where I’d look instead.
If the calendar doesn’t load, book directly on Calendly.