Marketing and founder support for growing businesses

Content, email, websites, launches and the organisation that keeps your marketing moving. Thoughtful freelance support, from one focused project to an ongoing marketing partnership.

Hannah at a table with her laptop, in a sitting room with a floral blind

The problem

The bit nobody owns

Most founders I speak to don’t have a marketing problem. They have about nine of them, and no way of telling which one matters this month.

The website was built two years ago and nobody has touched the copy since. There’s an email list somewhere, but the last send went out in March. LinkedIn goes quiet for six weeks and then there are four posts in one week because someone remembered. None of it is bad work. It just isn’t joined up, and every decision about it lands back on the same desk.

What’s usually missing is clarity, not effort. You need someone who can look across what is happening, help identify the priority and then get the work moving.

Where to start

Most of the work I do now began as one defined piece of a client’s marketing.

So there are three ways in, each with the scope agreed before we start.

Freelance marketing support

From £700 a month

Reliable monthly help with a defined area such as content, email marketing, LinkedIn, website updates, launch coordination or keeping marketing projects organised and moving. We agree the priorities and capacity upfront, so the support stays useful and manageable.

Marketing partnership

Tailored monthly retainer

For businesses whose marketing has become fragmented and needs someone across the bigger picture. I help decide what matters, connect the different parts and deliver the work across content, email, websites, campaigns, systems and launches. I only take on a small number of these partnerships, so the scope and price depend on what the business needs.

One-off projects

Scoped and priced individually

For a specific piece of work with a clear outcome, such as an email setup, website refresh, LinkedIn content planning, content system, launch support or marketing tidy-up. Often the simplest way to begin working together before committing to ongoing support.

You do not need to hand over your entire marketing function to work with me. We can start with the part that would make the biggest difference now.

Who this works for

I work best with founder-led businesses that are growing and need another capable person in the mix.

You might have marketing happening across a few different places, content that never quite gets finished, a website that needs attention, emails you keep meaning to send, or simply too many things sitting with you.

You might need focused support with one area, or someone who can step back, look across the bigger picture and help work out what needs doing next.

Either way, I tend to work best with founders who want someone they can trust to think, organise and get things done, rather than simply wait for a list of instructions.

When you need someone across the bigger picture

For partnership clients, I work like a freelance marketing lead: close enough to understand the business, and hands-on enough to make things happen. I help choose the priorities, organise the work and deliver it.

There is strategic thinking involved, but the work does not stop at recommendations. Most of my time is spent creating, organising and moving the agreed priorities forward. You get a set amount of my capacity each month, agreed upfront, so it never turns into an open-ended “whatever you need” arrangement that quietly balloons.

You’ll always know what’s happening this month and why.

Client words

Think beyond the task. Keep the scope clear.

Case study

Conscious leadership work that had outgrown its own marketing.

Gret Batchelar, founder of Conscious Working

Gret Batchelar

Founder of Conscious Working

Gret spent years as a VP before becoming a conscious leadership practitioner. Her business, Conscious Working, brings ancient wisdom into the practical reality of leading a team today, through retreats and programmes for leaders and the people around them.

The work itself was strong. What surrounded it just hadn’t caught up yet: a launch on the way, systems ready to be set up properly, and a brand that no longer matched where the business had grown to. We didn’t try to fix everything at once. We picked an order and worked through it.

Month one
Launch support, and a new filing system set up across the drive, so everything had a clear home and the team could find what they needed fast.
Month two
A brand refresh and repositioning, then social content that felt like her and aligned with what Conscious Working is really about.
Month three
Email marketing and funnels: turning quiet interest into a path someone could actually follow.
Month four
Website updates and LinkedIn planned, written and scheduled, with a lead tracker so we could finally see where enquiries were coming from.
Hannah is a joy to work with. From the start there was an ease that things would be taken care of. She picks up on priorities quickly, tracks her work clearly and communicates progress and timelines without ever having to chase. Hannah has a genuinely positive attitude to work, and is deeply trustworthy. I’ve been able to hand things over and know that they will get picked up, tracked and delivered. This is the kind of autonomy that is rare.
Gret Batchelar, founder of Conscious Working

What I can help with

Marketing strategy and the decisions underneath it. Content, messaging and LinkedIn support. Email marketing and the sequences that sit behind it. Websites, whether that’s a rebuild or just keeping the thing current. Launches. And the systems that hold all of it together so it keeps running when you’re busy.

Not every client needs every part. Most need three or four, joined up properly.

A Surrey village street at golden hour, timber-framed houses and a classic campervan

The businesses I’m drawn to

The ones built around an experience. Boutique travel, retreats, small hotels, places where how something feels matters as much as what it costs.

That’s partly personal. I shoot film, I pay attention to how a place is put together, and I think that instinct earns its keep when you’re selling something people have to picture before they can buy it.

How I work

A laptop and a single rose on a wooden table by a tall sash window

Thoughtful, practical and hands-on.

I came to marketing through executive assistant work, supporting people in government, corporate businesses and a creative studio. That background taught me how to understand the wider picture, manage moving parts, anticipate what is needed and turn ideas into completed work.

Working that closely with people who make decisions teaches you to notice what’s actually broken rather than what’s being complained about, and to get things finished. Plenty of marketers can produce ideas. Fewer will sit inside your business and make them happen.

Slack Monday to Friday, response within one working day, a monthly call that’s live rather than a voice note, and no weekends.

Hannah outdoors in the sun, smiling Barney, a red golden retriever, sitting in dappled woodland light

About

I’m Hannah. I keep Hannah Verdant intentionally small, so you work directly with me and I stay close enough to understand how your business fits together.

Before this I worked as an executive assistant in government, in corporate and in creative studios. I started Hannah Verdant in January 2026 and now work with a small number of founder-led businesses on marketing that had grown scattered as they grew.

Outside work I shoot film photography, mostly on a Fuji X100VI, which is where the eye for how things look comes from.

I’m based just outside London and work with clients wherever they are.

I use AI thoughtfully where it can make the work faster or better, without losing the human judgement behind it. I work with a handful of clients properly rather than many at arm’s length, and that is on purpose.

Book a discovery call

30 minutes. Mostly me asking questions.

A conversation about your business and how marketing looks from where you sit. If I can help, I’ll suggest a clear starting point and explain what it would cost. If I can’t, I’ll say so and tell you where I’d look instead.

A few questions first, so the call starts useful